PLANE AND SIMPLE
Plane and Simple
Plane and Simple is a fun engaging way to educate your child through play, using the packaging as a means to expand the product. The sustainable packaging becomes the toy providing the consumer with 30 destination cards, three play mats and the building blocks for an airport, minimising unneeded waste.
Plane
The large plane is a part of the external packaging. This plane works as protection for other parts found inside and is later dismantled and used to create the airport scenery. When the child has finished playing the plane can then be reassembled to store and protect all the parts, therefore increasing the product life of the packaging, as the packaging is a vital component of the toy.
The plane connects together through magnet strips, to allow for a simple and easy connection. This is important as the user is of a young age, therefore allowing them to disconnect parts with ease as well as allowing the product to remain together when not in use.
The plane connects together through magnet strips, to allow for a simple and easy connection. This is important as the user is of a young age, therefore allowing them to disconnect parts with ease as well as allowing the product to remain together when not in use.
Destination Cards
The destination cards popped out of the packaging helps to promote education through supplying the child with geographical knowledge, which is then tested against their friends. This encourages interaction and co-operation within the child from a young age. After the initial purchase the consumer can buy extra cards to add to their collection making Plane and Simple a financially stable option.
Playmats
The three mats allow the user to grow up with the product supplying different levels of difficulties, for different age ranges. The airport mat will help to develop hand eye co-ordination as well as creative thinking, both important skills in everyday life. Stickers supplied for this mat allow the user to personailse the product giving it more of a sentimental value. The world map is aimed at the more advanced user, with the European/Asian map for the beginner.